Management in motion

How did companies such as Amazon and Apple become two of the world’s most influential companies? The answer lies in dismantling conventional business structures to create a culture that not only takes a customer-centric approach, but also makes employees feel valued.

“We don’t want anyone to be a leader in the company if they haven’t been interviewed and approved by their future subordinates.”

“Even though a lot of these organisations say, “Of course, you’re allowed to fail in our organisation,” employees don’t feel that way. Failure is not an option in most of these organisations.”

“The combination of Apple’s organisational structure and its leadership model not only saved the company from bankruptcy but also transformed it into one of the most influential tech companies in the world.”

“The sentiment of ‘It’s your first day of doing business where you have everything to play for and everything to lose’ really inspires that sense of innovation and development in the company.”